Marketing and advertising has evolved considerably in the past. From traditional marketing via newspapers, magazines and posters to the era of digitalization including emails, websites, television commercials, social media and the list goes on.

The fact that marketing is virtually everywhere in today’s free-market economies is a dramatic change from a few decades ago. Marketing emerged in the early 1900s, but it didn’t affect most companies right away. Many businesses went through distinct phases on their way to becoming marketing oriented.

There are various forms of marketing with digital and social media marketing covering a significant part…

Siddharth Ahlawat

Student at Symbiosis International University, Pune | Specialization - Marketing and Finance | Digital and Social Media Marketer

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